HIP AND FLO
HIP AND FLO
PICKLEBALL

Padel.
Pickleball.

A modern luxury sports house.
Coming soon…

Hip & Flo sits at the intersection of sport, design and culture.

Built for the world’s fastest growing racquet sports, each product is shaped by precision, restraint and considered design.

Nothing is added without purpose.
Nothing is made without intent.

Sport is not simply played. It is lived.

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Bellevoire

Brand

Rooted in Sporting Heritage

Inspired by an era where equipment was built to last and recognised by its restraint.

Hip & Flo combines modern performance engineering with a design language drawn from classic racquet sport. Clean lines. Balanced proportions. Quiet confidence.

Every racquet.
Every garment.
Every detail.

Considered. Refined. Essential.

PADEL
padel cap

Architecture

A single system, applied across every product.

One design language.
One standard of performance.
One approach to construction.

Refined to feel consistent.
Engineered to perform without compromise.

Everything considered.
Nothing without purpose.

PICKLEBALL

Principles

Performance Engineering

Advanced materials, considered construction and disciplined execution, applied across every product.

Private Chef

Performance Engineering

Advanced materials, considered construction and disciplined execution, applied across every product.

Private Chef

Performance Engineering

Advanced materials, considered construction and disciplined execution, applied across every product.

Private Chef

Design Heritage

A refined reinterpretation of classic racquet sport design, defined by restraint, recognisability and longevity.

Boarding Assistance

Design Heritage

A refined reinterpretation of classic racquet sport design, defined by restraint, recognisability and longevity.

Boarding Assistance

Design Heritage

A refined reinterpretation of classic racquet sport design, defined by restraint, recognisability and longevity.

Boarding Assistance

Sport. Design. Culture.

Establishing a new standard for how racquet sport is experienced and expressed, where performance, aesthetics and cultural relevance are held in equal measure.

Personal Concierge

Sport. Design. Culture.

Establishing a new standard for how racquet sport is experienced and expressed, where performance, aesthetics and cultural relevance are held in equal measure.

Personal Concierge

Sport. Design. Culture.

Establishing a new standard for how racquet sport is experienced and expressed, where performance, aesthetics and cultural relevance are held in equal measure.

Personal Concierge
AT THE NET
AT THE NET

Product

Hip & Flo is built as a complete system.
Not a collection. A considered architecture.

Hip & Flo is built as a complete system.
Not a collection. A considered architecture.

Padel Racquets

Bespoke moulds. Designed in Spain. Engineered for power, control and feel through refined geometry, material balance and precise weight distribution. High performance, resolved within a restrained and recognisable design language.

Padel Racquets

Bespoke moulds. Designed in Spain. Engineered for power, control and feel through refined geometry, material balance and precise weight distribution. High performance, resolved within a restrained and recognisable design language.

Padel Racquets

Bespoke moulds. Designed in Spain. Engineered for power, control and feel through refined geometry, material balance and precise weight distribution. High performance, resolved within a restrained and recognisable design language.

Pickleball Paddles

Rimless and rimmed constructions. Defined by precision, consistency and clarity on contact, supported by refined core structures and advanced composite layering. Balanced, controlled and engineered for repeatable performance.

Pickleball Paddles

Rimless and rimmed constructions. Defined by precision, consistency and clarity on contact, supported by refined core structures and advanced composite layering. Balanced, controlled and engineered for repeatable performance.

Pickleball Paddles

Rimless and rimmed constructions. Defined by precision, consistency and clarity on contact, supported by refined core structures and advanced composite layering. Balanced, controlled and engineered for repeatable performance.

On-Court Apparel

Performance led. Technically developed. Constructed using advanced fabrics that are breathable, flexible and structured for movement. Clean lines. Balanced silhouettes. Designed to perform without excess.

On-Court Apparel

Performance led. Technically developed. Constructed using advanced fabrics that are breathable, flexible and structured for movement. Clean lines. Balanced silhouettes. Designed to perform without excess.

On-Court Apparel

Performance led. Technically developed. Constructed using advanced fabrics that are breathable, flexible and structured for movement. Clean lines. Balanced silhouettes. Designed to perform without excess.

Off-Court Apparel

Relaxed. Refined. Effortless. Rooted in classic racquet sport culture, reinterpreted for the modern day. Premium materials, considered proportions and a quiet confidence that transitions seamlessly beyond the court.

Off-Court Apparel

Relaxed. Refined. Effortless. Rooted in classic racquet sport culture, reinterpreted for the modern day. Premium materials, considered proportions and a quiet confidence that transitions seamlessly beyond the court.

Off-Court Apparel

Relaxed. Refined. Effortless. Rooted in classic racquet sport culture, reinterpreted for the modern day. Premium materials, considered proportions and a quiet confidence that transitions seamlessly beyond the court.

Lifestyle Accessories

Bags, recovery tools and essentials. Designed with the same discipline as the core range, combining function, durability and refined detailing. Integrated within the broader system. Practical, purposeful and considered.

Lifestyle Accessories

Bags, recovery tools and essentials. Designed with the same discipline as the core range, combining function, durability and refined detailing. Integrated within the broader system. Practical, purposeful and considered.

Lifestyle Accessories

Bags, recovery tools and essentials. Designed with the same discipline as the core range, combining function, durability and refined detailing. Integrated within the broader system. Practical, purposeful and considered.

Hotel interiors

Register

Hip & Flo launches soon.

Be first to experience product releases, pre-launch access and what follows.


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Structure

Hip & Flo operates through a clear global model that aligns long-term brand building with commercial performance.

Partners generate revenue through a fully integrated product ecosystem, supported by central brand direction, product development, and global positioning.

The structure is designed to:

  • establish strong national operators

  • maintain global brand consistency

  • and support long-term value creation across each territory

We align commercial terms privately, based on market, capability, and scale.