Padel.
Pickleball.
Own the next premium racquet sports house in your Country.
Private country allocations are now open.
Hip & Flo is a modern luxury sports house built at the intersection of performance, design and culture.
Created for the world’s fastest-growing racquet sports, Hip & Flo combines premium equipment, technical apparel and lifestyle collections into one complete brand system.
Exclusive country rights are now being privately allocated ahead of the global consumer launch.
Momentum
Padel and pickleball are moving from fast-growing sports into global lifestyle categories.
Participation is accelerating.
Infrastructure is expanding.
Consumer demand is shifting towards premium, design-led brands.
For the right national partner, this creates a rare opportunity to enter early, secure exclusivity, and build a meaningful position before the category fully matures.
Rooted in Sporting Heritage. Built for modern growth.
Hip & Flo draws from an era when sporting equipment was built with intent, designed to last, and defined by restraint rather than excess.
That heritage is reinterpreted through modern performance engineering, elevated product design and a clear lifestyle position.
Clean lines.
Balanced proportions.
Understated confidence.
The result is a premium brand platform with the depth to operate across sport, apparel, lifestyle and culture.
Pillars
Product
Ahead of the global consumer launch, Hip & Flo is privately allocating exclusive country rights in a limited number of markets.
Each country is assigned to a single long-term partner, giving that partner territorial exclusivity and responsibility for building the brand nationally.
This is not a traditional franchise.
It is an opportunity to own and operate a premium national brand platform within a globally defined system.
Early partners secure their territory before wider market entry and before the premium position in padel and pickleball becomes fully established.
Sector
A fast-growing sector without a defining house.
Padel and pickleball have grown rapidly into global sports with significant scale, participation and cultural momentum.
Yet the premium position at the intersection of performance, design and lifestyle remains open.
This is where the next defining racquet sports house will be built.
Hip & Flo has been created to define that space.
Ownership
Each partner enters an established system across product, supply, brand and commerce.
Hip & Flo provides a fully developed product ecosystem covering racquets, paddles, apparel and accessories, supported by global manufacturing, brand direction, content, launch assets and a ready-to-deploy commercial framework.
Designed, tested and production-ready.
Partners do not build from scratch.
They step into a structure created for clarity, consistency and long-term value, with the opportunity to build a defining national brand in their market.
Partners
Access
Each country is allocated to only one long-term partner.
Once a territory is awarded, it is removed from future availability.
A limited number of territories are being released ahead of the global launch, with priority given to markets where padel, pickleball, premium apparel and lifestyle sport are already gaining significant momentum.
The brand will retain a small number of strategic markets.
All other territories are reviewed privately on application.
Entry
The process begins with a private conversation.
We discuss your territory, background, commercial capability and vision for building Hip & Flo in your market.
If there is alignment, we confirm territory availability, outline the commercial terms, and provide access to additional brand, product, and launch materials.
A limited number of territories remain available.
Building Hip & Flo within your country establishes a defining position within one of the fastest-growing global sports categories.
