Padel.
Pickleball.
A modern luxury sports house.
Private country allocations underway.
Hip & Flo is built at the intersection of sport, design and culture, bringing a new standard of craft, precision and considered design to the world’s fastest-growing racquet sports.
Every product is designed to feel timeless and intentional, reflecting a belief that sport is not simply played, but lived.
Exclusive country rights are now being privately allocated
ahead of the global launch.
Momentum
Padel and pickleball are among the fastest-growing sports globally.
Participation is accelerating.
Infrastructure is expanding.
Cultural relevance is increasing.
Driven by a generation that values experience, design and social connection as much as performance.
Rooted in Sporting Heritage
Hip & Flo draws from an era when sporting equipment was built with intent, designed to last, and defined by restraint rather than excess.
Modern performance engineering is combined with a design language informed by classic racquet sports.
Clean lines.
Balanced proportions.
Understated confidence.
Every racquet, every garment, every detail must earn its place, both functionally and visually.
Pillars
Product
Ahead of the global consumer launch, Hip & Flo is privately allocating exclusive country rights in a limited number of markets.
Each country is assigned to a single long-term partner, with full territorial exclusivity and stewardship of the brand.
This is not a franchise. It is an opportunity to build and operate a national brand platform within a globally defined system.
Early partners secure a position ahead of broader market entry, before the category fully matures.
Sector
A market without a house.
Padel and pickleball have grown rapidly into global sports with significant scale and cultural momentum.
The premium position at the intersection of performance, design and culture remains open.
This is where the next defining sports house will be built.
Hip & Flo is built to define that space.
Ownership
Each partner enters an established system across product, infrastructure, supply and brand.
Hip & Flo provides a fully developed product system covering racquets, paddles, apparel and accessories, supported by established global manufacturing and supply, a clear brand framework, and a ready-to-deploy commerce platform for both consumer and trade.
Designed, tested and production-ready.
Partners do not build from scratch. They step into a structure built for clarity, consistency and long-term value, with the opportunity to build a defining national brand.
Partners
Access
Partners are selected based on alignment, capability and the ability to build the brand at a national level.
Each country is assigned to a single long-term partner ahead of global launch.
Once allocated, territories remain closed.
The brand retains a small number of strategic markets.
Entry
Begins with a private conversation to explore alignment, followed by a territory discussion based on availability.
A limited number of territories remain.
Building Hip & Flo within your country establishes a defining position within one of the fastest-growing global categories.
You operate at the centre of how racquet sport is experienced and understood at a national level, building a brand that carries weight across sport, design and culture.
An opportunity to build something of real scale and long-term value.
